Internal: Shorten Image URL using Bit.ly to Bypass 'Data Value Too Large' Error

Issue:

Character limit hit when trying to pull more than 1 image into the Custom Calendar Text field, due to length of URLs.

Resolution: 

Using a free URL shortener like Bit.ly, enter the full image address and utilize the shortened link in your formula: 

Example: 

IF(NOT(ISBLANK(i360__Completed__c)) , "<img width=\"20px\" src=\"https://sforce.co/3poiObR\"/>", "")