improveit 360 tracks each new inquiry from a Prospect as a unique Lead Source record. The videos below show the Out of the Box Reports that track overall Lead Performance as well as Cost per Lead and Return on Investment.
Lead Source Performance Report - Conversion percentages by Source
This report compares the number of Leads taken to the number of Appointments that were Set, Appointment Issued, Demoed and Sold for each marketing Source.
Source Cost Performance Report - Cost per Lead and ROI by Source
This report compares the number of Leads taken from each Source to the amount your company spent on that marketing Source during the same timeframe.
See also, Tracking Multiple Lead Sources for one Prospect: